ABOUT US
Created by a dancer and choreographer, Sway began with a simple vision: to create a space where quality matters, individuality is celebrated and every detail serves the experience.
A place where dancers from all over the world could meet not just to dance, but to experience something together.
Based in Porto, Sway was a pioneer in Portugal, introducing the first Bachata Jack & Jill in 2026 and becoming a Bachata Social World Cup Qualifier in 2027, while bringing internationally renowned artists to each edition.
With a strong visual impact and a distinct artistic narrative, the festival celebrates dance in its purest form — expression, connection, and culture.
Not built to follow expectations.
But to create something worth feeling.
#swaywithus
OUR VALUES
Sway was built on strong, purpose-driven values:
Authenticity. Inclusion. Freedom. Boldness. Innovation. Quality.
Want to be part of SWAY?
Sway doesn’t just happen on stage. It also lives in the people who believe in the festival, represent it and help create a one-of-a-kind experience.
Whether through your own dance community or behind the scenes at the festival, there are many ways to get involved.
Join our Ambassador and Volunteer Programmes.
Live Sway from the inside.